Start with LMT’s mission.
Develop the activation around LMT’s defense and special operations work, connecting the brand to a cultural moment without losing sight of what the company stood for.
KROW. / Selected work / Immersive brand activationTwo worlds.
Two worlds.
One mission.
How the Captain America premiere brought entertainment and defense together to elevate LMT’s brand and support the Navy SEAL Foundation.
01 / Introduction
A story bigger than a sponsorship.
How do you elevate a defense contractor’s brand beyond its traditional audience while creating a meaningful connection between entertainment, military service and philanthropy?
Krow Media developed an immersive activation around the Captain America premiere at San Diego Comic-Con, bringing together LMT-INC, the Navy SEAL Foundation, entertainment personalities and military leaders.
Led by Brian Krow, the initiative connected LMT’s defense mission with a major entertainment event to expand visibility, create opportunities for media attention and support the Naval Special Warfare community.
02 / Objective
Make the mission impossible to miss.
The objective was to increase LMT’s brand presence through an experience that moved beyond conventional defense-industry marketing—while remaining authentic to the people and mission behind the company.
01
Expand the audience
Introduce LMT to people beyond its established government and defense relationships.
02
Create a cultural connection
Use a major entertainment moment to generate media opportunities and meaningful brand engagement.
03
Serve a larger purpose
Build a philanthropic experience benefiting the Navy SEAL Foundation.
LMT / Music Lodge / Comic-Con 201103 / Strategy and execution
Built at the intersection of mission and culture.
Five connected decisions transformed a premiere into an immersive brand experience.
Partner with the Navy SEAL Foundation.
Place a military nonprofit at the center of the experience, linking the event’s public visibility to support for Naval Special Warfare warriors, veterans and their families.
Connect with Captain America.
Use the film premiere and its themes of service, sacrifice and heroism to create a bridge between the entertainment and military communities.
Make the story tangible.
Bring together interactive military experiences, entertainment participants and a dedicated press headquarters to create opportunities for engagement and coverage.
05 / Defining moment
Honor Stan Lee with a military salute.
A stage presentation brought together entertainment figures, military representatives, LMT leadership and Navy SEAL Foundation leadership, connecting the cultural significance of Captain America with recognition of military service.
The experience
Don’t just tell the story. Let people enter it.
The activation went beyond signage and sponsorship. Interactive demonstrations and direct encounters with the military community gave attendees a tangible way to experience the world behind LMT’s mission.
Entertainment attracted attention. Purpose gave the experience meaning.
05 / Results and impact
Visibility with a purpose.
The activation created value across brand visibility, media engagement, philanthropy and the way LMT’s story could be experienced.
Expanded brand visibility
Introduced LMT to audiences beyond its traditional market through a high-profile entertainment setting.
Media opportunities
Brought together the film premiere, celebrity participation, military demonstrations and philanthropic activities to create multiple avenues for press and social engagement.
Philanthropic support
Raised funds for the Navy SEAL Foundation, including support from the donation of a signed first-edition Captain America comic book.
A distinctive brand experience
Demonstrated how a defense company could participate in a major cultural event while staying connected to its mission.
Qualitative outcomes reflect the supplied project case study; independently verified reach, coverage and fundraising totals are not included.
06 / Conclusion
When the story is authentic, the worlds connect.
The Captain America premiere brought together entertainment, defense and philanthropy through a shared narrative of service. Strategic partnerships and immersive execution expanded LMT’s brand story while creating support for the Navy SEAL Foundation.
For KROW., the project illustrates a consistent approach: find the authentic connection between an organization’s mission and its audience, then build an experience that brings it to life.
Stories Create Belief.
HAVE A MISSION WORTH AMPLIFYING?